Exit Forward Holdings Painting Industry Information Memorandum

For painters with something to build.

An equity growth partner for two kinds of painter.
The one with the hunger to start.
The one who’s hit the ceiling on what one person can carry.

02
Partner types
14yr
Operating history
Top-down view of a brush resting on an open paint can

Most painters think they have two options.
Nobody tells you there’s a third.

Option 01
Stay.

On the tools.

Twenty years in. Same job. Same ceiling. Same body taking the hits.

Option 02
Solo.

Roll the dice.

A ute, a hope, and twelve months of cash burn before the first repeat client.

Option 03
Build.

With a partner.

Capital, brand, systems, and a partner who only wins when you do. Not a job. Not a franchise. A partnership.

The middle path.
Between staying small and gambling everything.

Who we are.

Exit Forward is the third option. Where painters who want to build something real get capital, brand, systems, and a partner who only wins when you do.

It’s not a job. It’s not a franchise. It’s a partnership.

What we do.

We’re not brokers. We’re not consultants billing hours. We’re equity growth partners who’ve built and sold businesses ourselves.

We start by understanding what’s there. What’s working, what’s not, and what needs to be in place before the next chapter is possible. Then we invest, take a seat at the table, and build it forward together.

Win win. Or we walk away.

Two kinds of painter.
One partnership model.

Painter reaching up from a ladder
For the painter starting up

Hungry.
Not reckless.

“I’m qualified. I can run a job. I want my own crew, but I’m not about to gamble my family’s livelihood on a hope and pray start-up. I might be subcontracting now. I want to build something real, with a partner who has capital, brand, and the systems to back it.”

What we bring

01
Capital.
Real money to start. Equipment, vehicles, working capital for the first 18 months. You don’t bet the house.
02
Brand and marketing.
A full growth engine. Brand, website, paid acquisition, SEO, reviews systems, lead nurture.
03
Systems and back office.
Quoting, scheduling, invoicing, payroll, compliance. A working back office that means you’re on the tools, not in front of a spreadsheet at 9pm.
04
Operational depth.
We’ve built businesses before. We’ve made the mistakes you’re about to make. You don’t have to.
05
Equity that matters.
Real ownership of what you build. Skin in the game on both sides.
The deal.
We take a majority equity stake. You take a meaningful minority.
Your role: GM and lead tradesperson.
Our role: capital partner and growth engine.
A meaningful minority of a real business beats 100% of a ute and a stress headache, every time.
Painter foreman on phone with crew loading the van behind
For the painter at the ceiling

Hit the
ceiling.

“I’m doing somewhere between $500k and $3M. On paper I’m winning. In reality, more volume just means more chaos and I’m the bottleneck. I’d take some money off the table for the years I’ve put in, and I want a partner with the systems to push past where I’ve got stuck.”

What we deliver

01
Liquidity now, without a full exit.
Real money at close for the years you’ve put in.
02
A growth engine that’s been built before.
Brand, full funnel marketing, paid media, SEO, reputation systems.
03
Systems that take you off the bottleneck.
Quoting, scheduling, financial reporting, KPIs that actually mean something.
04
Leadership depth.
A board. A partner. A sounding board.
05
A bigger pie.
Your remaining equity in a business twice the size is worth more than 100% of where you are today.
The deal.
We take a majority stake. You take meaningful liquidity at close. You retain a real minority position.
Your role: quality, key relationships, culture.
Our role: growth engine, operational leadership, systems, governance.

Four steps.
On your terms. On your timeline.

01
Assess the fit.
We get to know each other. Understand what success looks like for you. No pressure. Just real alignment.
02
Partner and invest.
We invest with you. Liquidity now for what you’ve built. Capital for what’s next. Shared skin in the game.
03
Build foundations.
We embed structure, systems, brand, and leadership so the business operates without depending on you.
04
Exit forward.
Grow faster. Step back. Take more money off the table. Or all three. On your terms.
The Dilate team gathered outside the Fremantle office
The growth engine behind Exit Forward

One of Western Australia’s most established agencies. At your back.

Behind Exit Forward sits one of Western Australia’s most established full-service agencies, built over more than a decade, still running at scale. Creative, performance, strategy, and technology capability brought to bear on every business we partner with.

Creative Performance Strategy Technology 14 years WA · National

Two operators.
Built and sold our own.

Portrait of Bodie Czeladka

Bodie Czeladka.

Co-founder

Started Dilate in 2012 and built it into one of Western Australia’s most respected digital marketing agencies over 14 years, navigating six equity transactions along the way. Founder rapport, narrative clarity, and a sensitivity to succession that only comes from having lived it.

Portrait of Tom Parker

Tom Parker.

Co-founder

The integrator. Financial discipline, structural rigour, and the ability to scale what’s been proven. Together, Bodie and Tom have acquired and integrated three businesses since stepping back from the Dilate day-to-day.

Know what your
painting business
is actually worth.

Most trade business founders have never had an independent view of what their business is worth, or what’s holding it back from being worth more. This field guide covers the ten drivers a growth partner actually weighs, and what to do about each one.

“Read it with a pen in hand. The gaps are where the work is.”

What’s inside

01
Recurring revenue
02
Customer concentration
03
Owner dependency
04
Margin discipline
05
Operating cadence
+5
More inside the guide.
No pitch. No follow-up you didn’t ask for.
Self-assessment

Win win check.

Ten questions. An honest read on where your painting business sits across the drivers a growth partner actually weighs. No follow-up unless you ask for one.

10 questions · 6 minutes · No login
Let’s start a conversation

Fewer. Deeper. Better.

We work with a small number of founders each year. By design. No pressure. No pitch. Just a real conversation, when you’re ready.

Start a conversation